The diagnostic application behind Akrux's free audit

Create a project and define the business

A project records the business name and category, with optional website, city, market, aliases and known competitors. These details help Akrux resolve the intended entity and create relevant buyer questions; they do not become a public customer profile.

When provider access is available, the scan researches public information about the business before generating prompts. Low-confidence research does not replace the owner's submitted facts with guesses.

Generate prompts and collect sampled answers

The current default audit creates 25 customer-style prompts across branded, category, best-of, comparison, purchase and informational intents. Each prompt stores whether it actually names the business or a known alias.

The normal free audit collects answers from model families associated with ChatGPT, Gemini and Perplexity through configured provider APIs. It does not directly automate the consumer chat applications, so the report is a dated sample rather than a universal AI ranking.

What the private report can contain

• A primary Visibility Score based on successful unbranded discovery answers.
• A separate branded-recognition diagnostic that does not inflate the primary score.
• Provider-level results over comparable prompts, with missing coverage identified rather than treated as zero.
• The prompt, sampled answer, answer-level position and cited sources returned for that answer.
• Configured and detected competitor appearances, Share of Voice and prompts where competitors appear without the target business.

Interpret extracted entities with care

Known businesses are matched through submitted names and aliases, while an extraction pass can identify additional company names. Directories, marketplaces, sources and generic phrases are filtered where possible. Competitor identification can still be imperfect and should be checked against the original answer.

Audit application versus improvement service

The software observes sampled answers and records evidence. It does not edit AI answers, publish website changes or automatically optimize the business.

If the owner books a call, Akrux can review the report and propose separately scoped manual work. The team manually carries out only the activities agreed with the business.

Fresh rescans, private reports and limitations

Scans and rescans are started by the user. A new scan sends fresh requests rather than reusing prior answers, so it can show directional movement while remaining subject to model, prompt, date and retrieval variability.

Reports require authentication. Akrux does not currently provide continuous monitoring and does not guarantee indexing, mentions, citations, positions, rankings or recommendations.

How the audit differs from rank tracking